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About Us

We're creating a more sociable future, together. From a cold beer at one of our 350+ pubs to a bottle of wine needed for an impromptu BBQ, we exist to create memorable moments.

What We Do

1. Bring people together

We're proudly a part of Australia's social life through our hotels, stores and products.

Helping you make memories is what we're all about, whether you're enjoying a cold beer from the backyard esky, sipping your favourite spirit perched at the bar, or sharing a bottle of rose with friends on the lawn.

We think we are pretty lucky to be a part of your good times.

2. Connecting communities, acting responsibly

Creating more sociable communities responsibly matters to us.

We serve hundreds of thousands of customers in our hotels every day across over 350 local communities, in our stores spread across the nation, and through our on-demand delivery services.

We actively support harm minimisation, especially in vulnerable communities. We set up our Community Advisory Committee in Darwin to work with communities impacted by alcohol and gaming.

Our ‘Leading in Responsibility’ program is rolled out to team members to make sure we all share the same understanding, care and approach to the responsible service of alcohol and gaming.

3. Always innovating

We're always looking for new ways to bring people together.

Just like the time we opened a Zero% alcohol* pop-up bar and grew our range of low to zero-alcohol drinks.

We use our own wineries to stay ahead of trends, launching award winning new products through Pinnacle Drinks for our customers to enjoy and add to their collection.

When it comes to how we connect with our customers online, endeavourX is leading the way.  We understand our customers and provide them with personalised offers to make sure their next get together is a memorable one.
*contains not more than 0.5% alcohol by volume.

What We Do

1. Australia’s Largest Drinks Network

We operate more than 1,740 stores across the nation through our Dan Murphy’s and BWS brands. By leveraging data and insights from over 5.6 million active My Dan’s members and Appy Deals, we create personalised experiences and industry-leading product ranges that meet our customers exactly where they are.

2. Hospitality at the Heart of the Community

With over 350 hotels under the ALH Hotels, we provide safe and welcoming spaces for people to connect. We are committed to the responsible service of alcohol and gaming, ensuring our venues remain vibrant hubs that contribute positively to the hundreds of thousands of customers we serve daily.

3. Innovation, Production & Digital Scale

Through Pinnacle Drinks, we manage our own wineries and brands to stay ahead of global trends, while endeavourX leads our digital transformation. By optimising our business end-to-end, we deliver seamless omnichannel experiences that bridge the gap between our physical stores and the digital world.

4. Partnerships for a Lasting Imprint

Our success relies on strong relationships with over 3,000 suppliers and the communities we serve. We collaborate across the industry to build a better, more sustainable future, ensuring that every drink poured or meal shared leaves a positive imprint on the planet and its people.

Our Strategy

We have Australia’s largest retail drinks network under the Dan Murphy’s and BWS brands. We also run the country's largest portfolio of licensed hotels.

But if you have a chat with any of our 30,000 team members you'll quickly find that we all share one purpose. We all want to create a more sociable future, together.

This means we can easily focus on what matters most: bringing people together to share memorable moments.

We are fortunate to have a unique range of physical and digital assets, customer connections and industry partnerships:

  • We're proudly the owners of many well-recognised and trusted brands.
  • We run an omnichannel network of more than 1,740 stores, 350 hotels and scalable digital platforms in our websites and apps.
  • We've got leading in-house brands and production capability in our Pinnacle Drinks business.
  • Our customer base is large, growing and highly engaged, with over 5.6 million active My Dan’s members.
  • We play a leading role in supporting suppliers and other industry partners, ranging over 3,000 mostly small suppliers in stores and on our marketplace platform.
  • We take our obligations seriously to ensure we have the legal and social licence to operate in highly regulated industries.

We deliver strong returns for our shareholders by working together as an interconnected group and using our assets, customer understanding and partnerships to achieve our vision of becoming Australia's leading platform for social occasions.

Leading customer offers

We continue to invest in digital, data and insights because understanding, connecting with and meeting the needs of our customers is critical to what we do.

These insights strengthen our relationships with existing customers and helps us gain new customers.  They also help us create leading customer brands, experiences and products.

Efficient end-to-end business

Optimising our business from end-to-end, allows us to deliver products and team experiences together.

It also ensures we drive both customer and shareholder value.

Partnerships for growth

We believe the future of our products and our ability to grow relies on strong partnerships.

So we've maintained focused and we're continuing to invest in our relationships with suppliers, other industry players and most importantly, our communities.

Sustainability

Leaving a sustainable imprint

Our sustainability strategy is our commitment to acting responsibly for our communities, people and planet.

We take the responsible service of alcohol and gaming seriously, we encourage responsible consumption of our products and services, and we're committed to creating sociable and sustainable communities.

We recognise how important our people are in helping us achieve this ambition, and we champion their individuality and human rights. We not only place importance on the values of fairness, inclusion and diversity, we shape our business initiatives with them top of mind.

Our planet is compromised and we want to help create a brighter future. We're on a path to decarbonisation and reducing our impact on our natural environment.

Sustainability at endeavour

Our Executive Committee

We work as one team to contribute to the communities we serve and collaborate with our partners to help build a better industry.

Jayne Hrdlicka
Chief Executive Officer and Managing Director
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Kate Beattie
Chief Financial Officer
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Jill Henderson
Chief Legal Officer
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Catriona Larritt
Chief Customer Officer
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Jeanette Fenske
Managing Director - BWS
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Dan Holland
Chief Corporate Affairs and Sustainability Officer
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Tom Mann
Interim Chief Strategy Officer
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Benjamin Ward
Managing Director - Dan Murphy's
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Harinder Saluja
Chief Transformation Officer
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Paul Walton
Interim Managing Director - Hotels
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Our Board

The Board’s role is to set Endeavour Group’s strategic direction and oversee the performance of our business while embedding effective risk management and fostering a good corporate culture.

Duncan Makeig
Chairman
Appointed:
June 21, 2021
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Jayne Hrdlicka
Chief Executive Officer and Managing Director
Appointed:
January 1, 2026
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Joe Pollard
Independent Non-executive Director
Appointed:
June 21, 2021
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Penny Winn
Independent Non-executive Director
Appointed:
March 3, 2025
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Peter Hardy
Non-executive Director
Appointed:
March 3, 2025
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Rod van Onselen
Independent Non-executive Director
Appointed:
June 29, 2023
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