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Sustainability is central to how we operate. This is something we have solidified in our sustainability principles, goals and commitments which are linked to our purpose - creating a more sociable future together.
Our approach to sustainability is an extension of Endeavour Group’s existing work, which you can read about in our Annual Report.
Our brand symbol – the imprint – represents the positive mark we aspire to leave on each other and on the communities we serve, as individuals and as a team, and focuses all of us every day on the responsibilities we have.
Working with experts in the field to listen, learn, and endeavour for better, we will use our research, data and insights to improve outcomes and minimise harm. This test-and-learn mentality leads us to try new things, ask questions, and evolve our approach in response to the changing world around us.
As we walk together on the path to 2030, we will adapt and expand our commitments to meet the challenges and opportunities we face along the way.
The spirit of our strategy is to work together to leave a lasting positive imprint on communities, people and the planet we all share.
We invite everyone to join us on the journey, from suppliers who are driven to create innovative solutions in packaging, to health experts who want to collaborate on improving outcomes for people.
Togetherness also means being open to feedback on our strategy and progress, so we welcome you to reach out at:
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We work to provide a safe and supportive environment at all of our hotels so our customers are empowered to make informed decisions about gambling, and are provided with timely and appropriate assistance and information.
As part of living our purpose, we’re committed to leading with responsibility by advocating for responsible choices in the products and services provided, and the manner in which they are provided, consumed and enjoyed.
Sustainability Principle 1
Advocating responsible choices and supporting positive change in our communities
Sustainability Principle 2
Championing individuality, human, and personal rights
Sustainability Principle 3
Reducing our impact on the planet
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5
Goal 6
Goal 7
Goal 8
Goal 9
Goal 10
Goal 11
In recognition of the importance of sustainability to our businesses, the Endeavour Group Board will have direct oversight over our Sustainability Strategy.
More information on our governance framework can be found in our:
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Dan Murphy’s celebrates solar power success in South Australia with roof installationDan Murphy’s is so passionate about sustainability that the drinks retailer is now shouting it from the rooftops - literally.
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Endeavour Group commits to strengthening responsibility in first sustainability strategyEndeavour Group has today launched its first sustainability strategy, A positive imprint, made together in which the company has set a range of goals and commitments anchored to its purpose of ‘Creating a more sociable future together’.