Our people

Jayne is an accomplished business leader with domestic and international experience across retail, consumer products, aviation and sporting sectors. As a CEO, she has a proven record of achieving strong financial and strategic results through business transformation and growth, driven by a dedication to consumer led strategy and execution, innovation and rigorous cost discipline.

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Jayne was most recently the Managing Director and Chief Executive Officer of Virgin Australia. Prior to this, she served as the Managing Director and Chief Executive Officer of The a2 Milk Company. Jayne has held senior leadership roles at Qantas Airways, including as CEO of Qantas Loyalty and Digital Ventures, CEO of the Jetstar Group and Group Executive, Strategy and Technology. Earlier in her career, Jayne was a senior partner at global strategy consulting company, Bain & Company where she led their consumer led growth practice in the region.

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Jayne was also previously the chairman of Tennis Australia and a non-executive director of Hawaiian Airlines and Woolworths Limited.

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Qualifications: BA(Hons), MBA

Kate is a seasoned finance professional with over 20 years experience in retail, technology, banking and professional services in numerous blue chip companies such as Oracle, Macquarie, CBA and Woolworths.

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Kate joined Endeavour as Finance Director for the Woolworths' Retail Drinks division in 2018 and was appointed Deputy CFO when Endeavour demerged in 2021.

Peter is an experienced General Counsel who has a proven track record advising companies on a wide range of legal, regulatory, governance and compliance matters across retail, gaming and liquor industries in Australia and overseas. 

Peter joined Endeavour as the Group General Counsel in 2016. More recently, Peter led the Endeavour Group Corporate restructure before being appointed Chief Legal Officer in 2020. 

Josie has extensive experience with customer, digital and brand marketing deployed to build brands and drive growth. Josie has worked both business and agency-side, with many years in Asia leading digital marketing strategy for international brands. Josie joined Endeavour Group in 2023 as GM Marketing for BWS.

Prior to Endeavour Josie was Chief Marketing Officer at Tennis Australia developing the Australian Open brand and event experience as well as harnessing data and technology to lift tennis participation.

Tim has extensive retail experience with more than 30 years in liquor and supermarkets within Australia and New Zealand, working across buying, merchandising, supply chain, replenishment and store operations. 

Tim joined Endeavour in 2018. 

Dan joined Endeavour Group in 2022 with extensive experience in the drinks industry at Australia's two major brewers, and in the financial services and telecommunications industries.

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Over the past 20 years Dan has built his career leading teams in Corporate Affairs, Reputation and Sustainability.  

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He has successfully delivered responsibility and community programs, as well as being involved in key circular economy projects including the establishment of container deposit schemes.

Tom has extensive experience in corporate strategy and general management across the retail sector and in strategy consulting. He worked for Bain and Company in both Australia and the US prior to joining Endeavour in 2020.

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Tom has a Bachelor of Science / Laws from Monash University and an MBA from the Tuck School of Business at Dartmouth.

Agi has over 20 years’ experience delivering strong results across a range of industries, including retail, property, banking, aviation and telecommunication. 

She is a highly experienced professional who has a proven track record of inspiring teams to create better businesses. Agi was appointed Chief Strategy Officer in 2020 and has been instrumental in shaping and delivering a customer first Endeavour Group Strategy. 

In July 2022, Agi was appointed to succeed Alex Freudmann as Managing Director – Dan Murphy’s and has begun transitioning into this role. 

Harinder is an accomplished technology transformation leader, having delivered a number of large-scale corporate IT and business transformations, most recently with the NSW Government.

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With more than 25 years of experience driving digital transformation for global enterprises, Harinder is leading the delivery of Endeavour Group’s transition from Woolworths under the One Endeavour program.

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Harinder joined Endeavour Group as Chief Transformation Officer in October 2024, and oversees both the One Endeavour program and the critical capability area of Corporate Technology.

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Claire has over 20 years’ experience spanning digital, product development, technology, transformation, commercial, and supply chain roles, in FMCG and Retail in Australia and New Zealand. 

Claire has spent the last nine years working in the Endeavour business, increasingly focusing on our digital transformation. In 2019, Claire established endeavourX. 

Paul joined Endeavour in 2018, bringing with him over 20 years’ experience across retail and consumer goods spanning strategy, business development, customer experience, planning and logistics at organisations including Lion and Nestlé.

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Paul has led Pinnacle Drinks since December 2018, during which time he has overseen significant innovation and growth across the portfolio. Paul brings deep familiarity to the Hotels division, having served as Interim Managing Director from 2023–2024 before stepping back into the position in January 2026.