BWS is amplifying its focus on convenience for customers, and has today become the first Australian drinks retailer to offer a guarantee on its one-hour drinks delivery service.
The guarantee means that if a customer’s drinks take longer than one hour to be delivered, BWS will give the customer free delivery* on their next order. The free delivery will automatically be added to the customer’s BWS account.
“The events of 2020 have forever changed the way our customers shop and their expectations of convenience have never been higher,” said BWS Managing Director Scott Davidson.
“We try hard to make BWS the most convenient place to buy drinks, which is why we are introducing a guarantee so customers can count on us for getting speedy delivery,” he added.
To announce the delivery guarantee, BWS has launched a brand campaign which includes a commercial that reminds customers of the dark times of a world BC – Before Convenience. Part of the Endeavour Group, BWS is also amping up its focus on drive-thrus, after the format has become the best performing stores of the almost 1400-wide BWS fleet.
“Customers have a new-found appreciation for our drive-thrus as they provide a safe, contactless and convenient experience,” Mr Davidson explained.
Last year, BWS introduced contactless car service in 28 of its drive-thrus and also transformed the stores with digital billboards and other signage to help customers navigate through the new service.
The contactless car service allows customers simply to stay in their after after arriving at the drive-thru. A team member will take their drinks order and deliver it back to their boot after conducting responsible service (RSA) checks.
Customers can also place an order online or via the app to pick-up before arriving at the drive-thru.
BWS is now accelerating the transformation of the rest of the drive-thrus in its fleet and is planning on updating 62 more drive-thrus by the end of this Financial Year. With 220 drive-thru stores, BWS has more drive-thrus than any other Australian retailer.
Endeavour Group’s digital arm, EndeavourX is also working on more ways to make drive-thrus even more convenient and innovative.
“We are looking at innovative ways on how we can integrate digital tools and advanced technology into enhancing customers’ experience at the drive-thrus,” Mr Davidson added.
In September last year, EndeavourX developed a drive-thru with number-plate recognition for Dan Murphy’s Manly Vale, which was the first time a retailer in Australia has applied this technology to enhance customer experience.
For more information about the BWS delivery guarantee, head to BWS.
*$10 flat free for delivery. Minimum order value $20.
How to order BWS one hour delivery
*Minimum order $20, normally $10 flat free for delivery. Applicable for customers who have ordered delivery within 60 minutes.
Since 2001, BWS have made it their mission to become the most convenient bottle shop in the country. With almost 1,400 stores across Australia and mobile app BWS on tAPP, locals can now order ahead for free pick up in store or get drinks delivered ASAP (check BWS’ online store locator for delivery areas). The BWS team is passionate about local and goes to great lengths to curate a range that’s tailored to the tastes of the locals, so their customers don’t have to – how convenient.
About Online Alcohol Sale and Delivery Code of Conduct
BWS has signed the Online Alcohol Sale and Delivery Code of Conduct by Retail Drinks Australia. Signatories commit to using delivery drivers who are trained in a fit for purpose responsible supply program, and ensuring those drivers are incentivised to refuse delivery in circumstances where alcohol could be misused. For more information: https://www.retaildrinks.org.au/policies-advocacy/online-code-of-conduct
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