Endeavour Group welcomes return of free wine exports to China

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Australia’s leading drinks and hospitality business Endeavour Group has today welcomed the announcement that tariffs on Australian wine exports will be removed by the Chinese Ministry of Commerce (MOFCOM).

Endeavour Group CEO and Managing Director Steve Donohue said today’s announcement was a credit to the efforts of the Australian Government, in particular Trade Minister Don Farrell, and his advocacy on behalf of the Australian wine industry. 

“The last few years have not been easy for the domestic wine industry. Winemakers have endured floods, fires, a pandemic, labour shortages and of course trade barriers. The resilience of the industry has been tested, but with a drive to persist and emerge strong, I know today’s announcement will be met with great excitement and a renewed sense of optimism by many,” Mr Donohue said.

“Australia is home to some of the world’s oldest vines, with more than 100 unique grape varieties planted across some of the most exquisite wine regions in the world; from the tepid Tamar Valley in Tasmania to the mild Margaret River in Western Australia.

“The ability to adapt, create, innovate and generate new ways of working while maintaining heritage and quality is a testament to the high calibre of winemakers, viticulturalists, sommeliers and merchants we have across the country. They will collectively continue to underpin the success of the sector.

“Endeavour Group is a strong supporter of the Australian wine industry, and as one of the largest buyers of domestically-produced wine, we are privileged to be able to share the best locally-made wines with our customers. 

“It is encouraging and timely for the industry that more Australian wine will now fill the glasses of wine lovers around the world.”


Media contact:

Lizzy Bold

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+61 421 765 446