.png)
Endeavour Group, Australia’s leading drinks and hospitality business, and data and AI leader, Quantium have launched a first-of-its-kind shopper data platform, combining retail sales and aggregated shopper insights across Dan Murphy’s and BWS into a single unified engine.
Distilled Data, powered by Quantium Q.Checkout AI sets a new benchmark for best-practice retailing by providing trade partners with direct access to store-level shopper habits to inform product innovation, ranging, and localised demand forecasting.
Jayne Hrdlicka, CEO and Managing Director at Endeavour Group, said: “We are customer-led and data-driven. Opening direct access to deep shopper analytics is the single best way to drive mutual growth, foster agility, and bring positive innovation back to the Australian beverage sector.”
With consumer tastes evolving rapidly - and many top-selling products non-existent just three years ago - Distilled Data connects trade partners to real-time shopper behaviour across more than 1,700 stores to accelerate innovation pipelines and spot market white spaces.
“Our trade partners are the lifeblood of our business, but every product needs to justify its shelf space. By providing access to these rich shopper insights down to the suburb level, we are giving producers the exact tools needed to understand what resonates, sharpen promotions, and deliver value for customers,” Hrdlicka added.
Kylie Gleeson, Group Executive and Global Head of Retail & Consumer at Quantium, said: “Distilled Data, powered by Q. Checkout AI is arguably the most transformative insights platform the drinks industry has seen in decades. Ask a business question in natural language and it automatically runs the analytics, draws out the key conclusions and recommends actions, in minutes. For the first time, a two-person craft distillery has the same analytical firepower as a national brewer.”
Building on macro insights from Endeavour’s State of the Hops and State of the Grapes reports, Distilled Data offers a scalable tiered model for trade partners of all sizes - ranging from streamlined metric scorecards for smaller producers to advanced regional category analytics.
Trade partners will begin accessing the platform from October 2026, supported by dedicated onboarding and category management training.
ENDS.
For media enquiries, please contact:
About Endeavour Group
Endeavour Group is Australia’s leading retail drinks and hospitality business, with more than 30,000 team members united around the group’s purpose of "creating a more sociable future together." Its portfolio includes brands such as Dan Murphy’s, BWS, as well as the nation’s largest portfolio of hotels – under ALH Hotels – including many Australian icons such as Brisbane’s Breakfast Creek Hotel and Melbourne’s Young & Jackson Hotel. In total Endeavour Group has more than 2,000 retail stores and hotels across Australia.
About Quantium
Quantium is a global AI and data analytics company headquartered in Sydney, Australia. Founded in 2002, Quantium combines deep industry expertise with advanced analytics and AI to help leading organisations make better decisions – from customer intelligence and demand forecasting to fraud detection and enterprise GenAI transformation.
