BWS launches Appy Deals bringing great value to the palm of your hand

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The world of BWS continues to evolve to unlock value for its customers; a place you know and love that delivers something new every time, reinforcing its title as Australia’s most unboring bottleshop. 

Offering convenience and fun, BWS throws open its doors to all Aussies over 18, bringing the vibes, inviting everyone to join and of course, allowing you to do drinks your way. 

The next exciting chapter for BWS is the unveiling of Appy Deals - where anyone looking for even more value can grab it right from the palm of their hand. 

Appy Deals is now available to customers shopping in-store and using the BWS App, at all BWS stores across the country, ensuring customers have access to great value on products displayed with a blue ticket. 

BWS Head of Growth and Retention, Eddie Schweitzer, said the response from customers since the launch of Appy Deals on 1 May has been overwhelmingly positive. 

“This is such an exciting initiative, allowing customers to unlock even more value at a time when we know Australians are looking for great deals,” he said. 

“In our first days live on the BWS App, we saw some incredible results with more than 21,000 Appy Deals transactions, 52,000 new App registrations as well as 110,000 new App downloads. 

“Appy Deals will give our customers great prices on their favourite drinks at BWS right across beer, wine and spirits.* 

“All you need to do is look for the blue ticket items in store, and scan your BWS App at the counter to redeem your discount.” 

Customers can also access Appy Deals on their BWS App wherever an online product is displayed with a blue ticket.

But the deals don’t stop there. Everyday Rewards members will also be able to take advantage of Appy Deals through their existing membership meaning you won’t have to scan twice. 

For every dollar you spend, you’ll also be able to accrue points through Everyday Rewards and unlock any other Everyday Rewards deals available to you. 

*Available on in-store items and BWS App items displayed with a blue ticket. Prices are subject to change and may vary based on your location. Remember to set your location for accurate pricing. 


For more information please contact: 

[email protected] 

About BWS 

Since 2001, BWS have made it their mission to become the most convenient bottle shop in the country. With over 1,400 stores across Australia and the BWS app locals can now order ahead for free pick up in store or get drinks delivered from store to door check BWS’ online store locator for delivery areas). The BWS team is passionate about local and goes to great lengths to curate a range that's tailored to the tastes of the locals, so their customers don't have to – how convenient.