Dan Murphy’s Is Here To Up Your Grape Game With Brand New Wine Subscription

Dan Murphy’s has announced its expansion into wine subscription, with a unique and expertly curated offering called Dan Picked


Dan Picked offers ease, convenience and flexibility and has been developed with its customers in mind, who are by far and large, looking to drink better: slow down and uncover new styles and trends.


Dan Murphy’s Managing Director Alex Freudmann said: “What we have seen in the last two years is that Australian consumers expect more convenience than ever, which is why we have created Dan Picked; to provide a service that is as seamless and smooth as the wines curated in each box.”


Dan Picked is a unique wine subscription service delivered by Dan Murphy’s, Australia’s leading drinks retailer with 70 years of wine knowledge and expertise.


Dan Picked promises ‘expert curation’, and every bottle is handpicked by Dan Murphy’s wine team and delivered every 2 months. 


Every Dan Picked wine box contains six bottles including one ‘Wildcard’: aimed to expand and delight the palate. Each box also includes handy tasting notes to shine a light on each wine and their flavour profiles, while also offering handy food matches.


It’s for those looking to expand their wine palate, but is also well suited for those who already consider themselves solid cellar dwellers! It truly has something for everyone.


Dan Picked subscriptions start at $99.00 (shipping is free) and includes a $129.00 option, as well as a $159.00 which is the highest price point. Dan Picked offers flexibility, and customers can skip a box or stop their subscription at any time. 


Dan Murphy’s Managing Director Alex Freudmann explained: “What sets Dan Picked apart from other subscription services is the Dan Murphy’s wine team. With 70 years of experience, they uniquely marry an understanding of the Aussie palate with relationships with wine producers across Australia and around the world. For Dan Picked, they’re hand selecting from a library of thousands of wonderful wines and bringing them to customers more conveniently than ever before.”


“We’re excited that this subscription model gives customers the opportunity to explore wine varieties they may never have tried before, including many from smaller, more regional wineries.”


Subscribers who sign up today will receive a $30 in store voucher for Dan Murphy’s as well as a unique bonus welcome gift with their first order.


For more information or to be one of the first Australians to try Dan Picked and up your grape game today, go to www.danmurphys.com.au/subscriptions.


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