At Dan Murphy’s, we’re passionate about bringing Australians the most exciting and innovative wine experiences – and we’re thrilled to announce the exclusive launch of Enchanté Rosé, the latest creation from Formula 1® Grand Prix legend Daniel Ricciardo in partnership with St Hugo.
Enchanté Rosé is not just a wine; it’s an adventurous, uniquely Australian take on rosé that captures Daniel’s dynamic personality and bold flair. With a striking design featuring a 3D chrome rose inspired by Daniel’s rose tattoo, this wine is as unforgettable as the man himself.
“We’re all about making wine fun, accessible and memorable for customers,” says Agi Pfeiffer-Smith, Managing Director at Dan Murphy’s.
“Partnering with St Hugo and DR3 Wines to bring Enchanté Rosé to life is a real podium moment for us. Daniel’s energy and creativity are perfectly paired with our mission to deliver unique wine experiences to our customers.”
To celebrate the official debut of Enchanté Rosé, Dan Murphy’s South Melbourne store will transform into Dan Murphé, an exclusive Enchanté Rosé oasis during the Formula 1® Australian Grand Prix 2025 weekend.
This immersive experience will bring Daniel Ricciardo’s trademark humour and charisma to life, offering fans a chance to capture the excitement of his latest wine creation.
Highlights include:
- A chance to win one of three handcrafted shoé decanters – modelled on Ricciardo’s racing boot – along with other exclusive prizes at the Enchanté Rosé Spin-to-Win.
- A polaroid photo opportunity to capture your own rosé-filled future.
Enchanté Rosé is now available exclusively at Dan Murphy’s stores nationwide, including Dan Murphé South Melbourne (100 Market Street, Southbank).
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