Penfolds and Dan Murphy’s Brighton join forces to curate the perfect Father’s Day experience

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Australian winemaker, Penfolds has teamed up with Australia’s largest Liquor retailer Dan Murphy’s to present an exclusive Penfolds experience at Dan Murphy’s Brighton, just in time for Father's Day. 

This unique in-store collaboration promises an unforgettable experience for wine enthusiasts and fathers alike, showcasing: 

  • A Penfolds Gifting Station offering bespoke gifting solutions for any Penfolds wine purchased, including gift wrapping, gift cards and personalised Father’s Day ribbon 

  • Tastings of iconic Penfolds wines, encouraging guests to embark on a journey of wine discovery, including: 

               - Bin  Cabernet Sauvignon 

               - Superblend 802-B Cabernet Shiraz 2018 

               - The inaugural release of Bin 21 Grenache 

               - St Henri Shiraz 

               - Bin 407 Cabernet Sauvignon 

               - Bin 389 Cabernet Shiraz 

               - Reserve Bin A Adelaide Hills Chardonnay 

               - Bin 311 Chardonnay 

               - Thiénot x Penfolds Champagne Brut Rose NV 

  • A complimentary Penfolds champagne stopper with any purchase of Thiénot x Penfolds Champagne Brut Rose NV 

  • A Coravin offer exclusive to Brighton – spend over $500 on Penfolds in one transaction and receive a “Coravin Timeless Three+” (RRP $399.95) 

Simon O’Donnell, Sales Director Penfolds ANZ, said “We are thrilled to showcase this best in class experience at Dan Murphy’s Brighton, which has brought to life our ambition of delivering exclusive Penfolds offerings to Dan Murphy’s customers. This execution is a testament to our ongoing partnership and collaboration with Dan Murphy's and we look to share our exceptional wines with shoppers around Australia”. 

Guests will have the opportunity to enjoy remarkable moments of wine appreciation in store, guided by Penfolds experts and Dan Murphy’s wine merchants who will share their insights on each wine on offer at the tasting bar. 

Dan Murphy’s Managing Director Agi Pfeiffer-Smith said, “ This collaboration is indicative of the quality of two, great iconic Australian brands coming together. 

“The story of Penfolds is rich in history and tradition, with a century-long commitment to producing exquisite wines. 

“Having Penfolds showcased in this way at the Dan Murphy’s Brighton store really brings to life Daniel Francis Murphy’s vision - it creates a veritable treasure chest for those who have set out on a course of discovering some of the best available wines. 

“Dan Murphy believed that the wine merchant must above all be an enthusiast and our team at Dan Murphy’s relish the opportunity to learn about viticulture and winemaking, and share their expertise with our customers.” 

The event will take place on: 

  • Friday 1st September: 2.00pm – 6.00pm 
  • Saturday 2nd September: 1.00pm – 6.00pm 
  • Sunday 3rd September: 10.00am – 3.00pm 

Dan Murphy’s Brighton is located at 479 Nepean Highway, Brighton East, Victoria, 3187. 


For more information please contact [email protected]