Wear. Donate. Celebrate: Endeavour Group and partners unite for AusMusic T Shirt Day 2025

1 November 2025
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‍This November, Endeavour Group and its network of brands - BWS and ALH Hotels - as well as 4 Pines Brewing Co. are turning up the volume in support of Support Act, the music industry’s charity providing crisis relief and mental-health support for Australian music workers.

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Throughout the month, multiple activities will take place to raise funds and awareness, uniting venues, artists and communities nationwide.

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Together, the companies will donate more than $45,000, alongside venue and customer fundraising initiatives throughout AusMusic Month.

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BWS will contribute $10,000 and champion AusMusic Month through a national campaign celebrating the soundtrack of Australia. A specially curated BWS AusMusic Playlist will roll out across digital and in-store channels, featuring artists C Frim, Crybaby, Soju Gang, Kilimi and Dameeeela, with brand positioners encouraging Aussies to Wear. Donate. Celebrate. The iconic BWS cool room will also feature campaign moments celebrating local artists and community connection.

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ALH, through a national partnership with OzTix, will donate $1 from every ticket sold throughout November, bringing live music to communities across the country.

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Sharlene Harris, National Entertainment Manager at ALH highlighted: “Whether it’s the band playing at your local or the playlist that kicks off a weekend, music connects us all. We’re proud to use our venues to bring people together and give back to the artists who bring so much life to our pubs and communities.”

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4 Pines Brewing Co., known for its commitment to community and sustainability, will contribute an additional $15,000 to Support Act to help fund vital crisis relief and wellbeing programs for artists, crew and music workers - the people who make up Australia’s incredible music ecosystem.

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“Live music means a lot to us, it’s been a constant at our breweries and venues over the last 17 years,” said Todd Atkinson, 4 Pines Brewing Co. Interim General Manager.

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“We’re stoked to be teaming up with our mates at Endeavour to give back to the community. We’re raising a beer to the artists, crews, and everyone who keeps the scene alive.”

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Clive Miller, CEO of Support Act added, “Australian music workers show up for us every day, creating the soundtrack of our lives. AusMusic T-Shirt Day is our chance to show up for them. We’re incredibly grateful to Endeavour Group, BWS, ALH Hotels and 4 Pines for their continued leadership and generosity in helping us deliver crisis relief, mental-health programs and First Nations initiatives that make a real difference.”

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And once again, AusMusic T-Shirt Day will be held on Thursday 27 November, giving the nation an annual celebration of Australian music - and the people who make it possible. The ask is simple: Wear. Donate. Celebrate. Funds raised help Support Act continue delivering crisis relief, short-term financial aid, funeral support, mental-health prevention programs, and the Support Act Wellbeing Helpline.

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This year’s official AusMusic T-Shirt Day design was created by ARIA Award-winning visual artist Connor Dewhurst. His work depicts a vibrant stage scene celebrating the people behind the music - the artists, crew and workers who make our scene thrive - alongside the campaign’s rousing call to action: Show Up for AusMusic.

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For more information and to get involved, visit www.AusMusictshirtday.org.au.

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ENDS.

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For media enquiries, please contact

[email protected]

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About Endeavour Group‍

Endeavour Group is Australia’s leading retail drinks and hospitality business, with more than 28,000 team members united around the group’s purpose of "creating a more sociable future together." Its portfolio includes brands such as Dan Murphy’s, BWS, as well as the nation’s largest portfolio of hotels – under ALH Hotels – including many Australian icons such as Brisbane’s Breakfast Creek Hotel and Melbourne’s Young & Jackson Hotel. In total Endeavour Group has more than 2,000 retail stores and hotels across Australia.

About ALH Hotels‍

ALH offers a diverse hospitality experience including sports bars, bistros, restaurants, cafes, accommodation, nightclubs, live sports racing and electronic gaming. Our hotels are located in capital cities and urban and regional centres across Australia. ALH employs over 15,000 people across Australia at more than 350 licensed venues. Our main business activities are pub operations such as bar, food, accommodation, functions, and entertainment. We also acquire, redevelop and refurbish venues to optimise our portfolio and offer state-of-the-art, comfortable and interesting places to visit.

About Support Act‍

Support Act is a registered charity that provides crisis relief, mental health support, and financial assistance to Australian music workers. It offers services such as the Wellbeing Helpline and Mentally Healthy Workplaces Program, and is dedicated to supporting First Nations music workers. For more information, visit supportact.org.au.

About AusMusic T-Shirt Day‍

AusMusic T-Shirt Day is an annual event held in November to celebrate Australian music and raise funds for music workers in crisis. This year, the event takes place on November 28, with all funds going towards Support Act’s programs. Music lovers can participate by wearing their favorite band tee, fundraising, or donating directly to the cause.

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About 4Pines Brewing Co. ‍

4 Pines was born in Manly following a post-surf chat between father and son.

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We’ve come a long way since we first opened our microbrewery in 2008. Our beers have a lot of local love, but we are now enjoyed nationally. 17 4 Pines venues now span up and down the east coast and you can find us in bottle shop fridges and on tap in pubs across the country.

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Whilst many things have changed, our vision has always been to ‘Brew Better’ and as each year goes on, we’re learning new ways to grow, considering our people, the planet & our community. That’s why we are a B-Corp certified business, proud ‘1% for the Planet’ member and a certified top 50 ‘Great Places to Work Australia’.

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Despite cranking out a ton of beer (nearly 400 million pints), quality remains the most important thing to us. We make beers we want to drink and that our mates would be proud of. It’s the reason why we’ve been consistently awarded by punters and our peers.

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All things considered, what we love the most is to see people come together and enjoy our beer. So, crack a tin or pour a pint and say cheers to all that good stuff.