BWS is bringing the glitz this Mardi Gras with store makeovers and drag queen drinks deliveries.
Three of the retailer’s Sydney stores near the Sydney Mardi Gras precinct – BWS Paddington South Dowling Street, BWS Paddington Oxford street and BWS Darlinghurst – have had store signs changed to BWS YASSS, complete in rainbow colours, as part of the celebrations.
BWS has also partnered with show-stopping Sydney drag queen Miss Prada Clutch to deliver some very special party packages.
‘Yas darlings, I’m so excited to be part of BWS Mardi Gras celebrations. The BWS YASSS store signs are fabulous because ‘Yas’ has its origins in our glittering drag community and is a fierce expression of support,” Prada Clutch said.
“And drinks delivered in one hour? How qween-venient. Certainly faster than it takes for me to get ready in the morning, darlings. I can’t wait to help deliver my special party packages and so speedily. Somebody hold my lipstick!” Prada Clutch added.
The party packages include a bottle of super star and Sydney Mardi Gras headliner Rita Ora’s premium tequila brand Próspero and Mishka Vodka as well as glitter props in the Mardi Gras vibe. Customers who entered a competition to win a Mardi Gras party pack personally delivered by Miss Prada Clutch have gone into the draw.
The store makeovers have already gained social media traction with Tik Tok-profile jessksmith2 sharing a video of the BWS Oxford Street, and writing ‘BWS you’ve outdone yourself’. The video has already had almost 130,000 views and almost 18,000 likes.
BWS and its parent company Woolworths Group have been official partners of the Sydney Mardi Gras Festival since 2018.
“We are proud partners of the Sydney Mardi Gras because we value diversity and inclusivity. We champion individuality and celebrate the diversity of our team, making sure all team members feel valued, respected and empowered for who they are,” said BWS Managing Director Scott Davidson.
“Our whole team loves getting involved in the Sydney Mardi Gras celebrations every year,” he added.
Woolworths Group also participates in the MidSumma March in Melbourne and other local pride events around Australia. Woolworths Group has a Diversity & Inclusion strategy which is underpinned by its 2025 Sustainability Plan.
For more information, interviews or images, please contact [email protected]
This weekend, BWS and Dan Murphy’s stores across the country are ramping up their fundraising efforts for not-for-profit donation platform GIVIT by hosting their first ever National GIVIT Day.
Endeavour Group stores, venues and delivery drivers in popular Schoolies locations across the country are gearing up to crack down on any attempts by minors accessing alcohol and adults trying to supply minors with alcohol this Schoolies season.
Following the unveiling of Dan Murphy’s South Melbourne in March which was the first store to feature the drinks retailer’s new flagship design, a further three stores with the new concept have now opened across the country.