BWS partners with three Aussie designers to create new outfits for store team members

Working in a bottle shop has never looked so good! BWS has unveiled new outfits for its 9000 store team members nationally after collaborating with three Australian designers.


Team members will get to choose which artist’s designs to adorn their t-shirts as part of a wider revamp of BWS work wardrobes.


“We want our team members to feel empowered and wear clothes that reflect their personality and style,” said BWS Managing Director Scott Davidson about the new initiative.


Artist and designer Bianca Beers from Blacktown is an independent artist and designer specialising in digital illustration, and she has created an elaborate illustration about the art and magic of mixology.


“I hope BWS team members feel fly wearing my design! I tried to create something low-key that had a bit of a band-tee vibe, while also playing

homage to the craft of cocktail making,” she explained of her illustration.


Sam Rowlands, originally from a cattle farm out past Mandurama, NSW, relocated to Sydney where she started her career as a fashion designer and branding designer before becoming an Art Director.


She has incorporated a snake enjoying beer and a croc grabbing a bottle of wine in her t-shirt designs.


“I thought it was fun and a bit cheeky to play with the qualities of liquid softness and our harsh native animals,” Sam explained of her designs.


“My goal is that team members enjoy what they wear, make it their own, find it funny, tweak it in their style. That’s what fashion is all about, giving people the stuff to show off their personality!” she added.

Brisbane based Steen Jones first began channeling his creativity within the tattoo industry, and has since established himself as a creative powerhouse.


“I hope the team loves my design as much as I did making it for them,” Steen said about his illustration which features a rose and a message in a wine bottle.


BWS Team members will start wearing their new wardrobes later this week.  


For more information, interviews or images, please contact [email protected]

You might also like

Endeavour Group launches an Australian-  first recycling initiative. Endeavour Group launches an Australian- first recycling initiative.

Recycle beer can clips? Yes you can now! Endeavour Group has rolled out a beer can clip reuse and recycling program in selected BWS and Dan Murphy’s stores, becoming the first Australian retailer to initiate and develop a circular scheme for the reuse and recycle of can clips.

Dan Murphy's & BWS are hiring over 4,000 new team members for summerDan Murphy's & BWS are hiring over 4,000 new team members for summer

Drinks retailers Dan Murphy’s and BWS, part of Endeavour Group, are looking to hire over 4,400 team members for summer, with hundreds of roles offering immediate starts.

Drinks & hospitality industry put Deputy Chief Medical Officer to the test about Covid vaccinesDrinks & hospitality industry put Deputy Chief Medical Officer to the test about Covid vaccines

He was promised a beer once lockdown is over by Endeavour Group’s MD Steve Donohue, and Professor Michael Kidd AM, Deputy Chief Medical Officer, certainly earned himself a cold one after answering an array of tough questions from the drinks and hospitality industry during a live Q&A session yesterday.